Company

CMD SPEAK

India being one of the largest domestic market and has emerged 2nd largest consumer of ceramic / vitrified tiles in the world and very well positioned to take the mantle of a Global manufacturing base. Soon Ceramic has played its own role in achieving this goal. Since our founding in mid 2012, we have been moving forward on many fronts to capitalize on the vast growth opportunities by improving our operating efficiency and expanding our business portfolio. Today, as a result of our internal growth initiatives and several strategic and innovative initiatives, our business has grown many folds and we have emerged as the largest manufacturer of ceramic/vitrified tiles/Marbles with an aggregate capacity of 86.47 million sq. mtrs.

Year after year, we have consistently set higher benchmarks. Our business has grown strength by strength with our hard work and persistence.

Apart from growth, the company is focusing up on larger consumer satisfaction in the years to come.

Mr. Ankur K Dhaduk
Chairman & Managing Director

COMPANY PROFILE

Soon is an expression of the great ceramic tradition of Soon Ceramic LLP, an Indian multinational group and world leader in the manufacture and distribution of Ceramic Tiles, Bathware and Marbles.

Even more so than a physical place, the home of our dreams is a space for our souls, in which to live the most intimate and authentic aspects of our lives. We all want our home to represent and resemble us, to be a mirror of what we are and would like to be. With Soon Ceramic, this dream becomes a reality.

Making ceramics is part of our culture. Our story began in 2012 and it is full of important milestones Today Soon is a reliable brand that combines quality and capacity to interpret the needs of its customers, to build with them long lasting relationships.

Many believe that a company is merely a workplace. But we consider ourselves a family. People are at the centre of the Soon project: a true family, faces and experiences brought together by a desire to give their very best everyday and to continue writing this exciting story, fuelled by a passion for ceramic

What appears immobile in the end result, is actually in constant motion when it comes to the processes that generated it. Technological innovation is Soon’s key to achieving new objectives in the production of porcelain stoneware while constantly keeping in mind eco-sustainability.

THE SOON CERAMIC PHILOSOPHY

Since the first steps were taken in the year 2012, Soon Ceramic has carved its niche as a consistently growing organisation with unparalleled innovation and passion rooted in simplicity.

We endure gratification for every experience that we offer, created to share something truly meaningful.It may not resonate with the majority, but that is what takes us a class apart. If only a handful were to understand the purpose of our existence, we would be proud to have found our believers. Rather, people with whom we can share our beliefs.

MISSION

Delight customers with world-class ceramic products and services. Make Soon Ceramic synonymous with quality, excellence, and integrity for vendors, partners, investors, and employees. Set new benchmarks in business practices.

VISION

Gain world wide recognition in the field of ceramic building products through Research and Innovation and bring an enhanced lifestyle within reach for every household.

CORE VALUES

Innovation is a state of mind

Quality begets excellence

Innovation is a state of mind

Attributes of Success

Turning space
into success
stories

Since 2012

ACHIEVEMENTS

We extend our heartfelt appreciation to our patrons who have stood by us at every turn. The array of accomplishments we’ve garnered in our brief journey is a tribute to each of their contributions.

Innovator of the Year 2023

Recognized by the International Innovation Forum for our groundbreaking contributions to the field of technology and business innovation.

Community Impact Award 2024

Honored by the local Chamber of Commerce for our significant positive impact on the community through philanthropic initiatives and sustainable business practices.

PLANT & MANUFACTURING

Superior production facilities with a huge capacity, state-of-the-art machinery.

Automated production line, swift computers, latest technology and technical
staff well experienced in diverse fields.
India’s biggest plant for 600×1200 mm & 600×600 mm tiles.

To create icons, the best production facilities with a huge capacity, state-of-the- art machinery supported by an automated production line, swift computers, latest technology and a technical staff well experienced in diverse fields, are just the basics. What plays a significant role in being a notch above is the drive to create minimalistic yet meaningful living. The reason why our daily production capacity of 8.4 lacs sq. ft. don’t just create tiles, but tools that will propagate the luxury of simplicity.

Capacity: 15000 sq. mtr. per day.
Kiln: Longest Kiln with length of 252 mtr from SACMI - FMP Model.
Press: PH 6500 tons-04 nos. from SACMI
Feeding system: multicharged modular.
Polishing line: Biggest polishing line with 64 heads from KEDA + 48 heads from KEDA
Polishing machine with Nano facility
Automatic measurement for size as well as planarity of the tile (Sizer/ Planer machine from Italy)
TGV (TRACK GUIDED VEHICLE) Robotic equipment for automatic control of storage & movement of tiles.

Capacity: 17000 sq. mtr. per day.
Kiln: 02 no. of 152 mtrs long and wild from SACMI
1 no. of 180 mtrs long from SACMI
Press: PH 5000L tons-2 nos. from SACMI
PH 6500 tons-2 nos. from SACMI
Feeding system: multicharged modular.
Polishing line: 48 heads from KEDA and 64 heads from KEDA
Polishing machine with Nano facility
Automatic measurement for size as well as planarity of the tile (Sizer /Planer machine from Italy)
Digital Machine-6 colour bar from italy. (Result we can get up to 8 grey scale

Capacity: 7000 sq. mtr. per day.
Thickness of products: 6mm,9mm,12mm,16mm,20mm.
Kiln:131 mtr long-SACMI, Italy.
Press: 5000 L-02 nos, from SACMI, Italy
Feeding System: LB- Italy, Double Charge, Dueltek, Skintek Technology.

CONTINUA + TECHNOLOGY

Continua+ is the next generation of technology that is putting Soon Ceramic far ahead of all competitors. Sacmi is a 100 years old company and has been associated with Soon Ceramic since its inception. Sacmi is known to provide a highly sustainable and technically advanced technology to the ceramic industry and it has joined hands for the Indian markets for the first time, with Soon Ceramic. Continua+ can be used for slabs and tiles and boasts of the following advantages:

KILLN BY ICF WELCO, ITALY

Pre-kiln of 21 meters along with the main kiln of 190 meters from System Italy (ICF WELCO).

This fully automatic kiln comes with UPS Power Supply, first of its kind in India

STATE-OF-THE-ART SLIP HOUSE AND BALL MILL

Simpolo has the best glazing as well as printing line From the house of System known as NOUVA ERA from Italy in India
Compatible with high resolution photograph, edited marble slabs in a width up to 1200 mm
Also, Dry Granula application becomes possible (only in India till now) for acquiring Mirror Flat Finish without waviness
High resolution printing with consistent shades for a very long period
Finish for flatter reflection as compared to wavy look of surfaces in other similar sizes

LATEST POLISHING TOOLS

Polishing line from world's best KEDA, China
All dry granula products with flat polished surfaces are polished on the 64- head polishing line unlike the buffing done on top of the GVT polishing lines
One of its kind 64-head polishing line
With flat polish, the reflections are
Resolution printing gives the product
The desired X factor

RESEARCH & DEVELOPMENT

The artistry of simplicity is such that while it is timeless yet it is always new, Achieving this level of maturity requires years of questioning the purpose of our existence and truly understanding who we are creating for.

Soon ceramic’s research and development laboratory is the biggest in India in terms of the sheer complexity and size.

Changing the face of the ceramic industry, one innovation at a time. Every product of Soon Ceramic is a result of a flawless R&D set-up.

Discovering opportunities that can simplify lives by means of breakthrough technology and innovations.

THE STRENGTH OF TESTING FACILITIES

SR.NO	CHARACTERISTIC	TEST METHOD	INSTRUMENT MAKE
1	Water of Plasticity	Available	–
2	Residue(100, 200, 240, 300, 3254)	Available	Italy
3	Slaking of clay	Available	–
4	Green modulus of rapture	150-10545-4	Italy
5	Dry Modulus of rupture	150-10545-4	Italy
6	Fired Modulus of rupture	150-10545-4	Italy
7	Dry Shrinkage	150-10545-2	Japan
8	Fired Shrinkage	150-10545-2	Japan
9	Color spectrometry(Pan)	SPECTROMETER	Japan
10	Water storption	Iso-10545-3	Italy
11	Bulk density (green/fired)	MERCURIMETER	Italy
12	Porosity	150-10545-3	Italy
13	Viscosity	FORD CUP BROOKEFIELD	Italy
14	Workable electrolyte	Available	–
15	TH	PHPH METER	Japan
16	T.D.S	TD.S. METER	Japan
17	Particle size analysis	Laser diffraction	England
18	Thermal expansion	150-10545-8	Germany
19	Dimension (length, width, thickness)	150-10545-2	Japan
20	Surface flatness	50-10545-2	Japan
21	Glossiness (60)	GLOSSOMETER	Japan
22	MOHW’S hardness	EN-201	Italy
23	Deep abrasion resistance	150-10545-6	Italy
24	Crazing	ISO-10545-11	Iridia
25	Surface abrasion	150-10545-7	Italy
26	Impact resistance	150-10545-5	China
27	Breaking strength	150-10545-4	Italy
28	Skid resistance	150-10545-17	China
29	Stain resistance	150-10545-14	Italy
30	Chemical resistance	150-205-45-13	Italy
31	Gross Calorific value (solid fuel)	BOMB CALORIMETER	India
32	Paper bursting Test	BRUSTING M/C	India
33	Penetration	PENETROMETER	Italy
34	Chemical analysis	ED XRF	Netherland

INNOVATION IS UP MOST PRIORITY

We Believe In Continuous Research And Development To Innovate The Best Products

Research and Development is a very pertinent practice at Soon Ceramic Group as it empowers us to innovate consistently. A robust, controlled, flexible and customizable production process in necessary in order to make innovative ceramic composite materials. This is made possible by our efficient research and development wam. For us innovation is not only about creating a sophisticated product but is also all about adding synergy to the process of procurement, production process, supply chain, marketing, sales, service and eco-friendly production.

To share a success story, the elevation series is an outcome of dedicated research and development as well as strict adherence to quality parameters. An imported module from Spain made our elevation saries very popular. This was made possible only because of a dedicated effort made by our tram to create a successful product backed with production efficiency. This is why both automation and innovation are two pivotal processes at Soon Ceramic Group

Quality analysis is also a very important part of our production process as we believe in adhering to strict production parameters.

Certifications

Soon ceramic is a brand that believes in continuous development and growth. We always try to innovate and bring something new to reform the approach of the market and the certificates that we have achieved over the years are proof of our creativity and credibility.